CREATIVE SOLUTIONS for the FINANCIAL SERVICES INDUSTRY Learn More

WHO WE ARE MOST PEOPLE FEAR CHANGE - BUT CONSIDER THE ALTERNATIVE Anyone can call themselves “forward-thinking,” but those who aren’t willing to take the necessary risks to stay on the edge of change would be lying if they did. Tradition might help our industry preserve its core values and carry on its legacy, but it also runs the risk of bogging us down in rote behaviors just because it’s what we’ve always done. At The Pinnacle Group, we respect where we came from—but at the same time, we commit ourselves to find bolder, more innovative ways to make our best clients look even better. WHO WE ARE Services are a commodity. Partnership is rare. In our industry, there are scores of vendors clamoring to sell you their products, then disappearing as soon as they do. But that’s not how we roll. We’re here to transform your business, to work alongside you to create innovative solutions to address your specific challenges and equip you with the resources you need to face obstacles head on. When we form a partnership with you, we fully dedicate ourselves to providing you with specialized strategies designed to extend your offerings and expertise, enrich your relationships, elevate your business, and enhance your brand. OUR MISSION What we do is a little like jazz—we’re at our best when we improvise with you. And the reason it works is because we’ve been playing for a long time. While our industry buckles under an outdated, unsophisticated 50-year-old model, we’re looking at new ways of doing business, closing gaps, growing revenue, and serving the people who matter most to you. We’re working with models and experimenting with solutions that aren’t fully formed yet, always keeping our mindset fixed on your next big goal.

IF IT'S NOT INTEGRAL TO WHAT YOU DO, THERE'S NO POINT IN DOING IT. your brand are the only way to achieve true success. That means no canned scripts, and no assembly-line products—we rely on diagnostics, strategic thinking, and careful planning to ensure you always stay 5 steps ahead of the game. After all, anyone can promise you a We believe that dynamic, customized solutions that integrate seamlessly with successful outcome—but we'll actually commit to getting you there. BROKER DEALERS HIGHLY SUCCESSFUL ADVISORS REGISTERED INVESTMENT ADVISORS BANKS & CREDIT UNIONS WHO WE SERVE We believe that dynamic, customized solutions that integrate seamlessly with your brand are the only way to achieve true success. That means no canned scripts, and no assembly-line products—we rely on diagnostics, strategic thinking, and careful planning to ensure you always stay 5 steps ahead of the game. After all, anyone can promise you a successful outcome—but we’ll actually commit to getting you there. IF IT'S NOT INTEGRAL TO WHAT YOU DO, THERE'S NO POINT IN DOING IT.

Jim Ludwick Chief Executive Officer Ed Morales President & Chief Marketing Officer Jason Borek Chief Distribution Officer Mike Miller Chief Operations Officer OUR TEAM INNOVATION & COMMITMENT GO HAND IN HAND When you work with us, our team becomes your team: a literal extension of your business who provides you with specialized services. With over a century of combined experience, every member of The Pinnacle Group is dedicated to working side by side with you, helping you strategically plan and curate offerings that meet the very real needs of your advisors and clients. We dedicate ourselves to creating a relationship with you that requires long-term commitment, planning, and a genuine investment in seeing you succeed.

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